Instagram Stories appear in a row at the top of the main feed instead of on a separate screen like Snapchat, and are sorted by who you interact with most, not purely reverse chronological order like Snapchat.People can swipe up to reply to your Stories, which are delivered through Instagram Direct private messages. Your followers voluntarily tap in to pull your Story and view it, instead of it being pushed into a single feed.You can save your individual Story slides before or after posting them.You adorn your photos with drawings, text, emojis and swipeable color filters.You shoot full-screen in the app or upload things from the last 24 hours of your camera roll (recently added to Snapchat with Memories).Everything you post disappears after 1 day.The Stories format laces the last 24 hours of 10-second-max photos and videos you’ve shared into a slideshow you can tap to fast-forward through.It’s easiest to think of Instagram Stories in terms of what’s the same and what’s different from Snapchat Stories. How Instagram Stories works ( déjà vu)įor a quick guide to how Instagram Stories works, check out our animated instruction manual. And instead of trying to be special with weird mechanics like Slingshot’s reply-to-reveal content, it’s cloned Snapchat Stories down to the pixel because it’s already proven to work. Instead of burying a Snapchat competitor in another app people don’t need, it’s put it front and center of one they use all the time. No one wanted another app, and they all failed and were pulled from the stores.īut Instagram may have found a breakthrough for solving this problem. Systrom explains that “It basically solves a problem for all these people who want to take a ton of photos of an event or something in their lives, but want to manage what their profile looks like and not bomb feed, obviously, as that’s one of the no-nos on Instagram.”įacebook has tried multiple times to copy Snapchat with standalone apps like Poke, Slingshot and Instagram Bolt. Because everything disappears, you don’t have to be ashamed of that awkward face or stupid joke forever the way things posted to your real Instagram profile reflect on you forever. Stories creates a place for content that’s not “good enough” for the Instagram feed, or at least is too silly to fit in amongst the art. And while Instagram recently started sorting its feed, people still worry that posting multiple times in a row will seem like they’re spamming their friends, so they hold back. Instagram’s sweat and blemish-hiding filters encouraged that social norm. “Instagram is a curated feed, but you only get to see the highlights,” Systrom laments. Systrom admits he hadn’t shared to Instagram at all during the six days before we met because none of the moments seemed special enough. But boosting sharing frequency has been hard for Instagram because people only post their most polished selfies, sunsets and meals. With 500 million monthly active users, 300 million daily actives and now 250 million users on its Direct messaging feature, Instagram is enormous expansion for what Snapchat pioneered.įacebook wants to own more unique, must-see original sharing that was reportedly down 15 percent year over year as of early 2016. This is about a format, and how you take it to a network and put your own spin on it.” Read my full interview with Kevin Systrom here. When confronted about Instagram Stories being a clone of Snapchat Stories, he surprisingly admitted “They deserve all the credit,” but insisted “This isn’t about who invented something. Instagram CEO Kevin Systrom wouldn’t disagree with you. You could call it Snapchat for adults, a way for brands to post more without overwhelming people’s feeds, an alternative to Instagram’s Like-driven success theater or a blatant ripoff. Instagram Stories is rolling out globally for iOS and Android over the next few weeks. But because Instagram Stories appear at the top of the old feed, your followers will inevitably see them without you needing to build a new audience in a different app. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat.
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